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GoodWood is a rebranding initiative for its parent company, Far East Flora Holdings.

This initiative aims to diverge GoodWood from a supplier to a retailer, creating a lifestyle for our consumers. Dominating the industry through better services and relationships for our consumers.




Shifting GoodWood into the publics’ eye through popup pushcarts and encouraging beginners to take up planting, along with additional digital touchpoints to meet the new market’s needs.


CREATIVES


Joelle Lee
Erika Wong
Kajol D/O
Nur Syakirah
Nur Syaza

LECTURERS


Xin XiaoChang
Varit Charoenveingvechkit